SEO : search engine optimization
So your website is up and running and you need traffic. Driving people to your site can be achieved in many ways both on and off line. While all the sites we built are optimized for search engine listing as much as possible there's always additional work which can be carried out to provide a proactive solution rather than simply passive content.
The service we offer promotes specific phrases of major importance ensuring that listings for these and derivatives feature high in all the major search engines like Google, Yahoo, Bing and others.
When looking at SEO for clients we research the actual search phrases which are most effective, a balance of reasonably high volumes and reasonably low competition as this exercise is not all about the vanity of being number one for the number one phrase but providing cost effective volumes of
relevant traffic to your website.
All the phrases are monitored and maintained constantly with monthly reports provided to illustrate the progress and trends in your market area, providing you with information on your position.
Continual manipulation of pages, meta tags and blog content ensure that your site features highly just where you need it and while there are no guarantees, the results will speak for themselves. Monthly reports help you see the improvements and fluctuations in your search engine positions and provide a valuable snapshot to help us maintain and improve your search engine listings.
Posts to Twitter & Facebook, as well as blogs and other sites like Digg and LinkedIn, to help to keep clients/followers up to date with latest industry/company news as well as providing valuable external links to your website.
An ideal post on such sites includes keywords and phrases you wish to be found under as well as links wherever possible to pages on your site. Copy and paste the link into the comment box, Twitter will automatically shorten the URL and Facebook will pick up images on that page allowing you to make the post a bit more interesting. It's not just kid's stuff and far from child's play, it's an ever increasingly important element of your web strategy and internet marketing mix.